VOWWS Video “One by One” OUT NOW. Directed by Jordan Hemingway
VOWWS release a new single ‘One by One’ with a Lynch-inspired Western-style music video directed by Jordan Hemingway.
The video for the track was shot on a 35mm film and directed by frequent collaborator Jordan Hemingway (Wolf Alice, Travis Scott, Yves Tumor, Comme des Garçons), as well as being edited by Rizz from VOWWS. The release was originally timed to coincide with a 21-date North American tour with French experimental metal act Igorrr and Japanese noise rock icons Melt Banana, however, the tour has been postponed until the fall due to Igorrr having visa issues.
The One by One single also includes a B-side, Shadow Man - together they represent 2 sides of the same state of mind. As the world struggles toward its 3rd year of a near-permanent state of upheaval, One by One reflects a manic, self-righteous and blissfully deluded march towards hedonistic self-destruction. Shadow Man is the introspective come down; an attempt to find meaning and redemption in the wreckage.
The single is the first glimpse of a full-length that the band is preparing for release in 2022.
VOWWS on the release:
“‘One by One’ is about the lies we tell ourselves to make sense of our lives. If we start believing them too much, eventually they can take us over. By thinking we can have everything we want all the time, anytime, forever, and be righteous while doing it - these appetites will eventually consume us and define us, leaving us with nothing real.
Shadow Man is the aftermath...it’s no less confused but it’s looking around wondering what went wrong.”
“We’ve been working with Jordan for years on various projects, sometimes in the same city but more often remotely, so it was great to find some time together. We’re both fans of films that capture the desert in a dark, mystical, lawless style - films like Natural Born Killers, From Dusk till Dawn, that cowboy scene from Mullholland Drive...
It was the most insane shoot we’ve ever done, we drove out the middle of nowhere with no crew and shot for 24 hours straight. We were hauling 35mm cameras across a sketchy landscape covered in broken glass and like, your feet would suddenly sink into some creature hole.
We had extremely limited resources and everything that could go wrong went wrong, but everyone’s commitment to making it work was inspiring. As long as you have a vision & your heart’s in the right place, you don’t need food or water after all.”