HONEY! I'M HOME - A GATA EDITORIAL

Today’s editorial from GATA is a camp and colourful homage to sci-fi cinema and kitsch Americana: “Honey! I’m Home!”. Following the main character of GR-35, this editorial tells the surreal story of an undercover alien spy, sent to Earth to carry out missions assigned by her home planet.

When she is tasked with the seemingly impossible task of assassinating a powerful political figure, she decides to infiltrate his household by impersonating his wife, taking on the very appearance of his ideal woman, and learning to mimic her every mannerism.

Dress: escapist @escapist_concept, T-shirt: Сustom T-shirt, Pants: Qazaq republic @qazaq.republic

Earring: Refound Dome @refounddome_, Bow: Сustom hair clip

Blouse: F.I.D.E.L. @fid_____el, Skirt: F.I.D.E.L. @fid_____el
Heels: Sukablyatshopp @sukablyatshopp, Jimmy Choo @jimmychoo, Glasses: GUCCI @gucci
Necklace, ring: Refound Dome @refounddome_

Jacket and Pants: F.I.D.E.L. @fid_____el, Shirt: Sukablyatshopp @sukablyatshopp

Blouse: F.I.D.E.L. @fid_____el, Earring: Refound Dome @refounddome_, Glasses: GUCCI @gucci
Bow: Сustom hair clip, Jacket: F.I.D.E.L. @fid_____el

With makeup and VFX that could rival most Hollywood productions, “Honey! I’m Home is a welcome respite from the digital deluge of AI that we find ourselves in. With AI generators recycling trends, tropes and archetypes at the click of a button, it is a refreshing sight to see a creative team who are willing to put in the graft and bring visual storytelling back to its roots with practical effects.