SHOOP presents its new Fall-Winter 2021/22 collection on March 20 at 16:00 p.m (Japan) at Rakuten Fashion Week Tokyo.
To create this collection, SHOOP has been inspired by the concept of transformation, whose definitive symbol is the butterfly, an insect that appears as a common thread in garments, but also in messages that proclaim “The beginning of something wonderful”.
The production company Bandiz Studio and Paty Abrahamsson as creative director have also participated in the production of the audiovisual piece that will be broadcast in streaming, and it was filmed at La Mosca in Madrid.
As for the garments, the collection consists of oversize coats and suits with openings, animal prints, technical fabrics and others such as, for example, velvet or denim, knitwear and also patchwork. Also, SHOOP collaborates with the artists X-presion Creativos (on a capsule collection that includes a series of handmade embroidered caps with hair) and Haruhito Jeans (on a capsule collection of damage denim series with Japanese traditional technique, “Boro” reinterpreting beautifully deteriorated garments after 100 years.).
