FAMILIAR IN GUISE - A GATA EDITORIAL
Everything looks the same, yet I wonder is it real?
Set inside a wig store, a figure moves through rows and rows of ready-made identities. Partially hidden behind her own hair, she exists somewhere between being seen and unseen. At first, this store feels like a place where the creature could belong, where she almost blends in with her surrounding. But the similarity is deceptive. Her hair may look like the wigs around, yet unlike them, she cannot simply put it on or remove it. It grows from her body itself, covering teeny tiny parts of her face.
This GATA photo editorial stays within that unresolved space, exploring the tension between familiarity and difference. Is resemblance alone ever enough to create belonging?
TEAM CREDITS
DIRECTION: SONJA SCHMID
PHOTOGRAPHY: YUJI WATANABE
TALENT: CHEN XI
MAKEUP: YUKA HIRAC
HAIR: HAYATE MAEDA
STYLING: AKO SUZUKI
GAFFER: EISAKU KUBO
MAKEUP ASSISTANCE: BERI, ANI
HAIR ASSISTANT: GENKI
LOCATION: ALES SHOP