DARK HABITS: A GATA EDITORIAL
To mark the release of our upcoming collaboration with ®️PEN TOYS, GATA is proud to present “Dark Habits”, a visual story centred around tainted faith, suffocating guilt and the forbidden desires that live between them.
The story centres upon a young woman praying for purity, haunted by the weight of her own lust. As the days pass, her faith and devotion is gradually drowned out by a more seductive and blasphemous voice, preaching to her that pleasure may in fact not be a sin, but actually the key to salvation.
Created to celebrate the release of the GATA x ®️PEN TOYS “Charmy”, a cutesy keychain with a pleasure-filled secret inside, “Dark Habits” reimagines religious shame, temptation and pleasure as scenes from the same holy ritual.
DIRECTION + STYLING: MARTA ESPINOSA
PHOTOGRAPHY: JAMES ELLIOTT
VIDEO: SHIRIN PASQUAL
CLOTHES: SUI
MODEL: EVA